Thursday, April 4, 2013

With Twitter Being More Important to Businesses Now Than Ever, Shweiki Media Printing Company Presents a Must-Watch Twitter Training Webinar Offering Surefire Strategies

Twitter is a must-have resource for businesses to utilize, not only because it allows them to reach large audiences, but because it offers them the uncommon, valuable opportunity to connect with individuals (current customers, potential customers, etc.) in a one-on-one manner. Here Shweiki Media Printing Company teams up with social media expert Kevin Knebl to present businesses with a short, must-watch Twitter training webinar to help them master this important form of social media and learn tips, tricks and important strategies that can help them successfully reach an audience in terms of quantity and quality.

twitter, social media
Twitter--when done right--is a cheap and effective way to not only reach large audiences but to also have one-on-one conversations with individuals
[With Twitter], personalized
"one-on-one" communication (what modern customers crave) between a host user and their "followers" has never been cheaper or more effective.
Austin, TX  April 04, 2013
In this free 30-minute Twitter training webinar from Shweiki Media, Kevin Knebl--author, speaker, and small business trainer--discusses important, must-know social media strategies for the platform known as Twitter and explains how small businesses formerly unfamiliar with it can learn how (and why) to use the social media platform effectively.
When inquiring about Twitter, one first has to ask the question "What makes Twitter different from other social media sites?" Besides the obvious character limitation (140), Twitter differs from other social sites in its conversational aspects. Unlike LinkedIn and Facebook, Twitter is a condensed form of communication. For the majority of Twitter users, mass consumed content publicity isn't a strong aspect of the site (unless they have a crazy-large amount of followers). That being said, personalized "one-on-one" communication (what modern customers crave) between a host user and their "followers" has never been cheaper or more effective.Proper Twitter application is less about what the user has to say, and more about what links and/or well-phrased verbiage the user chooses to promote.
A Twitter follower is a user with an account that chooses to "follow" the content posted under a particular account name. While as an account owner, you can choose to "follow" the accounts you find interesting (and therefore see those selected users' content daily on your Twitter feed), real power lies in having a large group "following" for your said account. If a user or business wants to gain influence in the Twitter world, they need to be posting content that makes stranded users want to follow them. The larger the number of followers an account accumulates, the larger the audience is receiving the message, and the greater number of accounts there will be "re-tweeting" or sharing your proposed content and passing it forward to their own followers.
Twitter Lists
Once a Twitter account has been live for a while, and their follower/following numbers have gotten substantial, it's recommended that the users start organizing account information into lists. Lists are helpful in segmenting one's account followers into groups and cutting through feed clutter. For example, if one is running a Twitter account for a physical therapy office, it might be helpful to the account host if they created different lists separating their clients into athletes, those who've had car accidents, those who need knee replacements, etc. Once a list is created, all an account manager has to do is click on whatever list they have created and all accounts under the list umbrella will show in their Twitter feed, making it easier to find the users that they're looking for.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible--whether printing magazines, flyers, postcards or anything else! This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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