To be successful today, you must create informed, intimate and immediate interactions with your customers. Smartphones, tablets, eReaders, laptops, iWatches, and goggles are all tools to reach the customer. Every touch-point interaction must be coordinated and all of these platforms must perform as though they are one.
Stephen Powers, Forrester's VP and Research Director, will show you how to ensure a great digital experience for your prospects and customers to increase your bottom line. In this fast-paced webinar, Stephen will show you:
How to deliver personalized contextualized experiences and targeted messages that increase engagement and conversion
Specific examples of best-in-class digital experience from B2B
What you, as a B2B marketer, need to know to plan, execute and optimize your Digital Experience delivering strategy
About the Speaker:
Stephen Powers, Vice President, Research Director Serving Application Development & Delivery Professional. Stephen is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experience and realize production efficiencies.
Next Webinar: Mobilize Your Secret Sales Force!Danny Brown, co-author 'Influence Marketing"
Influence marketing targets popular figures to inspire their followers to buy. But a big number of social media followers doesn't necessarily indicate real influence or deliver results, says Danny Brown, so-author of 'Influence Marketing."
Discover how to identify your brand's true influencers, target them with effective messaging and watch your influencer campaigns deliver!