While the most important thing for a business looking to push out their message is, obviously, having good content, it's also crucial to develop successful methods for content sharing to ensure that the biggest and best audience possible is reached. Here Shweiki Media Printing Company teams up with Joe Pulizzi of the Content Marketing Institute to present a webinar outlining 10 excellent--yet often overlooked--steps for efficient, effective and all-around successful content sharing.
While good content is key, it's just as important to implement proper strategies to ensure that the content is being marketed as effectively--and efficiently--as possible
Less is more...Get rid of unnecessary waste and edit, edit, edit. A blog post is like a miniskirt: It has to be short enough to be interesting, but long enough to cover the subject.
Austin, TX June 05, 2013
Here Shweiki presents a webinar providing must-know tips and strategies for content marketing featuring Joe Pulizzi, CEO of the Content Marketing Institute, who believes that every company with a marketing plan is a publisher in today's internet age. Pulizzi defines publishing as "the process of production and dissemination of information- the activity of making information available for public view." And whether a business is growing content through an online blog, social media site, or printed publication, they are all sharing content in order to directly connect with customers. In this free webinar, Pulizzi lays out 10 steps that, when applied correctly, boost all forms of content sharing.
-Use a Proper HEADLINE-
For many content generators, the headline is the first step in the process of content creation. It’s crucial for everyone to remember that not only is it the first step, it's also the most important. A proper headline is crucial in the assimilation of an audience. (And content is worthless if no one is viewing it.) Even something as simple as changing a few words within the headline can result in major activity throughout Google's SEO technology.
•Think about the problem •Focus on a keyword search (Google Eternal Search) •Numbers rule •Be VERY specific
Start With the Problem
Another tip is to lead off with the problem, which essentially does two things: For one, it organizes one's content in a way that is effective and easy to understand (i.e. here is the problem, here is the solution). Secondly, it allows those who are searching for answers to the same problem to immediately recognize that they have found what they were searching for.
-Less is More-
A good question to ask: What catches the eye online?
Get rid of unnecessary waste and edit, edit, edit. Joe Pulizzi has a good philosophy: A blog post is like a miniskirt. It has to be short enough to be interesting, but long enough to cover the subject.
Create a Call To Action
A proper call to action (CTA) is what one wants to accomplish after an audience has viewed content. Without a call to action, the viewer is just cycling through pieces of content. Efficientcontent marketing includes a CTA that guides the viewer to other content streams or tangible sales.
Finally, one of the most important things business owners can do is create a guest blog forum. When one promotes an outside content generator on their own page, they open their page up to whatever audience follows their guest blogger and increases sharing potential by expanding exponentially on highlighted keywords.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--when printing flyers, magazines, postcards or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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