Jonathan Goodman, Professor at The School of Internet Marketing and President of Halyard Consulting, has released his latest weekly podcast. In this podcast, he explains the importance of industry networking in today's businesses. To prove his point, he illustrated stories from his own business experience to show how he secured important contacts, especially from conventions. According to Goodman, networking is one of the most substantial ways to grow a business.

Goodman discussed how socializing is extremely important at industry functions and how a business owner should use the opportunity to get to know others. He also explains the three types of parties that a person can attend where they will meet important contacts in their industry:

*Cocktail parties - which often take place at the end of the day. Most people stick with their cliques and do not mingle.
*Event parties - public events for anyone with conference access. These are the ones that are critical for people to attend and make connections.
*Private parties where a person must receive a personal invitation in order to attend and are exclusive.

Attending these parties is essential for people who want to make the right connections in their industry. According to Goodman, they are critical for developing relationships that someone can reconnect with again in the future. Goodman was quoted as saying “…in a relaxed environment with all of the industry leaders, it really allowed me to build these relationships”.

To listen to the podcast, please visit http://halyardconsulting.com/power-networking/.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Please visit http://theschoolofinternetmarketing.com for more information.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. Jonathan started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA from Fairleigh Dickinson University, an MS from the College of New Rochelle, and a BFA from the Ringling College of Art and Design in Sarasota, Florida. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing: The Basics.