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Monday, June 17, 2013
Wiley Announces Social Media Engagement For Dummies®
Expert authors Aliza Sherman and Danielle Elliott Smith show readers how to connect to followers, convert them to customers, turn them into evangelists for your company and help boost your bottom line
From building trust to sparking conversation to using video and other tools, authors Aliza Sherman and Danielle Elliott Smith, help readers discover all that goes into the most important aspect of today's social marketing.
Hoboken, NJ June 17, 2013
Today, the world’s bestselling reference series, For Dummies® announces Social Media Engagement For Dummies (Wiley, 978-1-118-53019-1, June 2013, US $24.99), a comprehensive guide that shows readers how to build and grow relationships with followers and customers, craft customized content, analyze customer responses and refocus and refresh social media campaigns accordingly.
From building trust to sparking conversation to using video and other tools, authors Aliza Sherman and Danielle Elliott Smith, help readers discover all that goes into the most important aspect of today's social marketing.
“Without genuine and meaningful engagement, any social media marketing campaign will fall flat,” said Sherman. “We’re excited to share our own experiences and numerous case studies from big and small companies to demonstrate how to use social media effectively to engage with your customers and prospects.”
"To truly engage in this space actually means you must put people first," explains Smith. "We're talking about connection, human interaction, showcasing your personality and the beauty of give and take: responding when your audience asks, wonders and comments. We're thrilled to be sharing the platforms and experiences that have created such tremendous success for so many as well as the best ways for you engage with your own communities."
Some of the topics covered in Social Media Engagement For Dummies include:
- Helping readers build and foster social media relationships with potential customers, fans, followers, and current customers
- Demonstrating how to spark actions, reactions, or interactions--and make things happen
- Exploring the fundamentals, especially for do-it-yourself small business owners and marketers
- Building trust and credibility, creating connections, encouraging sharing, using social networks to engage, and using email marketing and SEO to engage
Social Media Engagement For Dummies is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a full list of retailers, visithttp://www.dummies.com/buy/9781118530191. For additional information about this book and related For Dummies products, visit http://www.dummies.com.
About the Authors
Aliza Sherman launched the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Danielle Elliott Smith is a digital correspondent, speaker, media trainer, vlogger, and brand spokesperson and is the founder of ExtraordinaryMommy.com.
About For Dummies®
After over 20 years, more than 250 million copies printed, and millions of e-books downloaded, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon … [it is] a sign of the times,” [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including e-books, mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
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