Shweiki Media Printing Company teams up with Ryan Dohrn of Brain Swell Media to present a webinar outlining how to do an analysis for app design and how to ensure the app will help one's business or magazine succeed.
With an uncountable amount of apps from competitors, it's worth the time for a business to do a SWOT analysis and determine strategies for how they can make theirs succeed
By laying out all of one's strengths, weaknesses, opportunities and threats, one can clearly map out all advantages and disadvantages an app implementation might bring about.
July 02, 2013
As mobile marketing continues to rise andaugmented reality takes off, apps will persist to increase in popularity—particularly in the world of print. In this free webinar, Shweiki Media teams up with Ryan Dohrn—international revenue coach, Internet consultant, and founder of Brain Swell media and 360 Ad Sales—to present a must-watch webinar on how to do an analysis to decide if one should design an app and—if the answer is yes—strategies for ensuring the app will add another dimension to a business’s success.
Designing an App for Success
When debating on whether or not one should design an app for their business, a good strategy is doing a SWOT analysis sheet. By laying out all of one's strengths, weaknesses, opportunities and threats, one can clearly map out all advantages and disadvantages an app implementation might bring about. (This is similar to a hyper-detailed, more extensive pros and cons list.)
The first thing one should do when evaluating strengths is to size up other similar companies and what they’re doing well and what they aren’t doing so well. Then one should consider what, as a business, they would do to make the app stand out from the rest and truly add another dimension to the company. For example, if one has a magazine, it would be beneficial to search other magazines in the app store and see what they’re doing right. Then, one would think about how they could utilize the app to enhance the magazine experience for users/readers.
A magazine could consider what they’re already doing better than their competitors in the print realm. (As, say, a pizza place would do in their niche or a boutique in theirs.) Then, once one has a clear vision of their strengths, they should design the app focusing those strengths and leveraging them to improve the experience for the user.
Similar to a strength analysis, analyzing weaknesses requires a business to look at what they need to approve upon in the real world before considering how to make their move in the digital world. Once weaknesses are understood, an app can diminish them by highlighting new and fun ideas like interactive games, surveys or never-before-seen video. To create an app from the weakness perspective is to twist what was once lacking (say, in the magazine) into an updated model on the app that users can get excited about.
Another technique for application success is running a search for top paid apps in one's industry. Once one distinguishes the points of success that a certain app might promote, they can use websites such as The App Builder to create a free version of the app themselves. This could potentially become a viable option for those without major strength or weakness value.
Continuing with the SWOT theme, the threats section can be summarized as any competitor aspect of the application that one couldn't supply to their own users. These threats can be combated by employing the use of surveys to sell backwards (or start with the end experience, then design the app back-to-front). If one finds that they can't out-leverage their competitors with an application design, maybe it's best if that the business looks for other forums to highlight their quality aspects.
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