Online marketing company fishbat responds to an article published by Gadget about the importance of social media and reveals how businesses can use it to their advantage.
Bohemia, NY July 02, 2013
On July 2nd, online marketing company fishbat responds to an article published by Gadget, which dives into various reasons why investing in a social media campaign is important for businesses.
According a July 1 Gadget article titled, "Social media must move to boardroom", the implementation of social media is very important to business owners. “Social media should be looked at in a strategic and integrated manner, embedded into the ways companies perform customer service, manage risk and reputation, gather customer and competitive intelligence, sell products, collaborate and make decisions internally, and even recruit and manage staff,” the article says.
In today’s integrated technological society, social media is one of the main sources that showcase a business’s image. Justin Mass, vice president of client relations at fishbat, an online marketing company, says most consumers are going online to buy products, but they are also researching company profiles. “Having an up-to-date social media presence can add intimacy to a company’s customer service program,” he says. “It’s a way companies can be more personable. It’s also a great way to engage with customers and gain vital information about the type of people buying the products.”
The article also says media is a great way to manage a company’s reputation. Rumors can spread virally within minutes, and it is important to know how to keep your company out of spotlight from harsh criticism. Consumers have expectations for customer service, business ethics, products, and financial services. If a company does not satisfy consumers, it could face public ridicule.
“Social media plays a pivotal role in every business,” Maas says. “A company should have a prominent social media presence. Interaction between business and consumer creates a friendly atmosphere in which customers will want to return. The influential power of social media is a tool every company should utilize.”
fishbat, Inc. is an award-winning, full-service online marketing firm and social media agency. We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.