Free Webinar: Augmented Reality in Direct Mail and Print
Starts: 11:15 am ET | Ends: 12:00 pm ET
Print still plays an important role in the marketing mix. And the usage of Augmented Reality makes printed pieces interactive and entertaining, helping to increase response and open rates and, in turn, the ROI for marketing campaigns.
Multi-channel marketing expert, Chief Marketing Officer and Founding Partner of Trekk M.J. Anderson, will discuss this emerging technology and provide some real-life case histories of how AR was used effectively within cross-media campaigns that incorporate print, online, social media and increasingly mobile communications.
Remember-- all attendees to IMV13 have a chance to win an iPad Mini. Learn more here.
M.J. Anderson Chief Marketing Officer and Founding Partner Trekk
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