As any good email marketer today knows, there are a number of obstacles standing between you and your prospect's inbox.
With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer's concern isn't just open rate anymore; it's getting the email successfully delivered in the first place.
The answer is in Hitting the Email Inbox. Learn more here!
Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.
Hitting the Email Inbox also features five chapters full of industry-proven best practices to achieve maximum inbox delivery.
You'll also get dozens of surefire tips and methods for improving your deliverability, including:
Developing a trigger email program
Segmenting and reviewing your results by service
Understanding the whitelist/blacklist process
Using different addresses for different segments of your file
Being smart about timing
Using an ECOA service
Looking into certification, and much more!
Don't let a great campaign go to waste in the spam folder; order your copy of Hitting the Email Inboxtoday.
