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Tuesday, March 27, 2012

A B2B MARKETING WEBINAR WORKSHOP Increasing Return On Influence


MLT Creative
A B2B MARKETING WEBINAR WORKSHOP

Increasing Return On Influence
Personal Power on the Web

Wednesday, March 28, 2012, 2:00 pm - 3:00 pm ET
Mark W. Schaefer
Hi Carla:

Join B2B blogger, college educator and author Mark W. Schaefer for an eye-opening webinar on reaching the well connected who ignite word-of-mouth influence.

Mark is the author of the recently published PR best seller,Return on Influence - The Revolutionary Power of Klout, Social Scoring and Influence Marketing. Mark was featured this week on CBS News with an interview with Charlie Rose and Gail King.
He'll show us how marketers can:
  • Increase personal power and online influence.
  • Identify your brand's niche influencers on the social web
  • Leverage the powerful bloggers and tweeters to build brand awareness and buzz
  • Complement traditional marketing efforts with advocate outreach
After the webinar, all attendees will receive a complimentary Return On Influence eBook prepared by Mark.

This B2B Marketing Webinar Workshop is sponsored by MLT Creative in concert with the BMA Atlanta.