Essentials of Multichannel Marketing for B2B Marketers

In today's business climate, when it's a challenge to grow profit and return on investment, the most effective campaigns rely on multichannel marketing. First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced - many times, and in multiple channels - until the decision maker you want to influence sees you as a recognizable brand.

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The five critical elements to consider when creating a multichannel marketing campaign include:
	1.					Branding
	2.					The List
	3.					Timing & Frequency
	4.					The Call to Action
	5.					Analysis

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