VIA: WEBSITEMAGAINE.com

Recently, a few big brands such as Gap, Gamestop, Nordstrom and JC Penney closed their Facebook stores. As a result, many prognosticators sounded the death knell for Facebook commerce.

The fact is, nothing could be further from the truth.

As the second largest store-building application on Facebook, Ecwid’s aggregate data demonstrates that f-commerce is alive and well. The data shows that the small businesses that have both a website store and a Facebook store typically get 15 percent of their overall revenue from Facebook.

That’s a significant chunk. The data also shows the average revenue of each Facebook store powered by Ecwid’s software rose 40 percent in 2011.

“It’s a matter of time – within the next five or so years – before more business will be done on Facebook than Amazon,” says Sumeet Jain, principal at CMEA Capital.... (read more) :

Six Steps for Social Commerce Success - 'Net Features - Website Magazine