Successful B2B inbound marketing campaigns are built on a strategic keyword foundation

Your keywords are a foundational element of your SEO and inbound marketing efforts—it's essential that you choose them wisely. This requires a strategic approach to your keyword research, and one that's different from building a paid search list. Get this critical first step right and you'll maximize both traffic and leads from your inbound campaigns. So how do you get started?

Download 5 Steps to Building a Strategic B2B Keyword List.. You'll learn how to:

• Ensure that your keywords align with your business goals and target audiences
• Find great 'seed' keywords to get your research off to the right start
• Use keyword suggestions tools strategically
• Evaluate relevancy, volume, competition and ability to convert as part of your decision criteria
• Establish benchmarks and meaningful tracking metrics

Get 5 Steps to Building a Strategic B2B Keyword List to ensure that your SEO and inbound marketing efforts are built on a strategic keyword foundation.