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|  | 8 tips for adding analytics to your marketing mix How to quickly get answers from your data Marketers are surrounded by data. Every click, page view, tweet, response, email open, form complete, and download is generating data. But are you using that data to spend smarter and make every marketing dollar count? Read this whitepaper and learn how to: | • | avoid feeling overwhelmed by all your data | | • | see and understand your data quickly | | • | transform that data into knowledge and action | | • | make decisions based on facts, not gut feeling |
 As marketing departments become more accountable for metrics, ROI, and anything to help justify budgets and spending, the people who will consistently succeed are those who look to their data, and adjust plans accordingly. | | | |
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