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Tuesday, July 3, 2012

Direct Mail, Print, Packaging and the Multichannel Mix

Integrated Marketing Session

Direct Mail, Print, Packaging and the Multichannel Mix

August 16, 2012 | Live Session: 1:30 pm – 2:05 pm ET

Register Now


While QR Codes and personalization are in the spotlight for the USPS summer sale, there is a whole new world of print techniques for direct mailers and packaging that open up new opportunities for marketers.

In this session, attendees will learn:
  • how using the outside and inside of your packaging and boxes can create brand awareness and repeat sales;
  • tips around how to integrate your catalog into your multichannel marketing mix;
  • how to create a compelling experience in print;
  • strategies around making sure your catalog or direct mail pieces get open: and
  • so much more
If you can't attend on August 16, don't worry. With your registration, you can view the session on-demand for 90 days following the live event.

Click here for more information about this session and the complete Integrated Marketing Virtual Conference Agenda.

One of eight dynamic sessions