Lennox Lewis - “What does it mean to be a champion?”

“I'm very happy and excited to partner with Jugnoo and The Remix Project on this program that helps people recognize the inner champion within themselves. No matter who you are or what you do, it's likely that a champion resides within." Lennox Lewis

Toronto, ON July 31, 2012

Beginning today, a partnership between The Lennox Lewis Foundation, The Remix Project, and Jugnoo, seeks to answer the question “What does it mean to be a champion?” and shine the light on everyday heroes.

Being a champion isn’t necessarily about winning the game, the tournament, or a medal at the Olympics. There are everyday champions out there, all over the world, setting – and achieving – goals in their personal lives; being an active member of their community, helping others succeed, and/or overcoming adversity.

The Lennox Lewis Foundation, dedicated to improving the lives of disadvantaged children and their families; The Remix Project, an organization that assists disadvantaged young adults entering creative fields; and Jugnoo, a social CRM company, have formed a collaboration to help amplify the message they each want to share.

“I'm very happy and excited to partner with Jugnoo and The Remix Project on this program that helps people recognize the inner champion within themselves. No matter who you are or what you do, it's likely that a champion resides within. We want the kids to understand that whether it's doing well in school, helping your family or community out, or making it through some very difficult situation in life, these are all the qualities of a champion. I'm definitely looking forward to seeing all of the submissions and what they come up with.” Lennox Lewis

The competition asks the question (to participants 14 years or older) “What does it mean to be a champion?”

Submission Process
Interested participants should visit the contest site for details and follow the Twitter account@jugnoochampion.

Entrants will provide a personal response or interpretation in the form of a video, blog post, picture, or simply, a tweet. Eligible content must be submitted via twitter by tweeting with a link to the content and accompanied by the hashtag #WhyImAChamp.

The competition will be curated through the Lennox Lewis' Be A Champion Social Hub. Empowered with patent-pending digital content technology and accessed through the Jugnoo platform, Social Hub provides a contextually curated view of social web activities – including tweets, posts, blogs, articles, images and video. Jugnoo will be releasing more information about Social Hub soon.

Prizes
Entries will be judged by Jugnoo and Lennox Lewis, and 3 champions will win a Lennox Lewis iPad with a personalized message from Lennox.

The competition opens on July 23rd and closes August 19th, 2012. Winners will be announced on August 21st.

About the Lennox Lewis Foundation
The Lennox Lewis Foundation is dedicated to improving the lives of disadvantaged children and their families by inspiring them to become educated, socially responsible, and financially self- sufficient to empower their communities to become economically sound and accountable for the welfare and well being of generations to come.

About The Remix Project
The Remix Project was created in order to help level the playing field for young people from disadvantaged, marginalized and under served communities. Its programs and services serve youth who are trying to enter into the creative industries or further their formal education; The REMIX Project provides top-notch alternative, creative, educational programs, facilitators and facilities. Their mission is to help refine the raw talents of young people from across the GTA in order to help them find success as participants define it and on their own terms.

About Jugnoo
Jugnoo, the Social CRM company, drives customer acquisition and retention for brands and organizations. Cloud-based social media technology increases online visibility and commerce while building loyalty and advocacy. Jugnoo recognizes that businesses need a strong social media solution to compete and be successful. For more:http://www.jugnoo.com.

Media Contact:
Arment Dietrich, Inc.
Lisa Gerber
(208) 290-2525
lgerber(at)armentdietrich(dot)com