Progressive Marketer Webcast Series: Building an Integrated "Sales and Marketing Factory" - A Case Study of Concur Technologies
Thursday, August 23, 2012 | 2:00 p.m. ET/11:00 a.m. PT
Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that's still a key first step toward customer acquisition, marketing's role now extends far beyond the top of the funnel: to establishing an integrated "sales and marketing factory."
In this webinar, you'll learn how Concur Technologies aligned their sales and marketing team by creating a lead management framework that provides the taxonomy, process, and metrics from successful lead management.
Key takeaways:
How to start the process of aligning sales and marketing
Why establishing a Demand Funnel is a critical first step for effective demand generation
Concur's funnel model that integrates marketing, lead development, and sales
How Concur integrates lead scoring and nurturing with the Demand Funnel
How the Demand Funnel is used to measure pipeline volume and velocity
Can't make it on August 23? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.
SPEAKERS
Greg Forrest Sr. Manager of Marketing Operations Concur Technologies
David Lewis Founder and CEO DemandGen International
