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| What Your Data Says About Your Customers: How to make inferences about your customers based on behavior on your site and how they treat your emails
Wednesday, February 20, 2013 | 2:00 p.m. ET/11:00 a.m. PT
Customers may be the most important business partner you have. Understanding what they want and why they are or are not buying is key to your marketing success, especially in direct marketing and online marketing, where many customers may not have a personal interaction with any representatives of your company. How can you infer the information you need to optimize the marketing you send their way and their buying journey once engaged?
The good news is, you already have access to all the information you need. Join us on this webinar to learn:
- How to collect and interpret customer and customer experience data to provide actionable marketing insights
- How to find and remove barriers in your customer's buying journey
- What your website data says about the user experience and how to optimize it
- What your email data says about your email campaigns and how to make them more effective
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Tableau Software
For more information, and to register, Click Here
Can't make it on February 20th? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand |
SPEAKER |
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Joe ChristopherDirector of Analytics Blast Analytics & Marketing
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Joao CorreiaDigital Marketing Strategist Blast Analytics & Marketing
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Charles DavisSolutions Director Blast Analytics & Marketing
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MODERATOR |
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Thorin McGeeEditor in Chief Target Marketing
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