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The relationship between marketing agencies and their clients is a lot like a marriage. You meet, you court, you fall in love, you get married. Next, like all good marriages, you enjoy the honeymoon.
Then one day, you get a one-line email that says, "Can you send me a copy of our contract?" And you already know, you've been fired!
For our latest agency ebook, we studied more than 500 of these 'breakup conversations' to identify the most common mistakes that bring them about.
Specific topics in this ebook include:
- How to ensure that you have properly vetted the relationshipfor long term alignment
- How to avoid becoming an order-taker and suffering the scope-creep it may cause
- Understand why closing the loop and analyzing your results is not where your work ends
Avoid those awkward "it's not you, it's me" conversations. Download now and get it right from the start!
Enjoy,
Julie
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Julie Devaney
Director, Channel Services
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