The New Content Marketer - Strategies for Marketing in a Social and Mobile World Tuesday, February 26, 2013 | 2:00 p.m. ET/11:00 a.m. PT
One of the top 2013 marketing goals is content marketing and its ability to drive awareness, generate leads and convert more sales. For many marketers though, the reality is that multi-channel content marketing is challenging. Massive audiences are spread across different social networks, platforms, mobile devices and connected TVs. This leads to platform fragmentation, high development costs and the inability to measure programs holistically. The good news is – you don’t have to solve this problem on your own.
Join Brightcove for this informational webinar on how marketers can break through the noise and develop meaningful and measurable content marketing campaigns across multiple social and mobile outlets.
What you'll learn:
Content marketing trends in 2013
Real world examples of how brands are using video and social media to drive demand
How to engage your audiences across multiple devices
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Can't make it on February 26th? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar, both live and on-demand.
SPEAKER
INTRODUCTION BY
Steve Rotter VP of Digital Marketing Brightcove
Peggy Hatch Group President and Publishing Director Target Marketing Group
