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"Know" Your Customers:
Using the Right Data to Get More ResponseWednesday, March 27, 2013 | 2:00 p.m. ET/11:00 a.m. PT You probably feel beaten over the head with how important data is to your marketing--especially "Big Data." But all of the talk about data can reduce it to an esoteric concept with its own goals and methods. How does that help you reach your marketing goals?
In this webinar, we'll look beyond the buzzwords and to the focal point of real marketing: How can you leverage the right data in your marketing campaigns to increase response?
Join us to learn how boost conversions through:
- Customer profiling and modeling
- Personalization
- Finding look-alike prospects
- Advanced segmentation
- And more!
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Infogroup
For more information, and to register, click here.
Can't make it on March 27? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.
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| SPEAKERS |
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Jeff Adee
SVP of the B2B
List Services Group
Infogroup Targeting
Solutions
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Rio Longacre
Managing Consultant
Capgemini Consulting USA
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Geoff Wolff
VP of Client Strategy
J. Schmid
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| MODERATOR |
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Thorin McGee
Editor-in-Chief
Target Marketing
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