As one of the leading Internet marketing companies in Australia, Think Big Online understands that businesses must keep up with new marketing platforms and techniques. As new social media sites continue to appear, it’s important for a business to realize the significance of adopting new online marketing technology. Otherwise, it’s possible a company will lose a large amount of business. However, it can be difficult to keep track of all the emerging social media sites. Here are 3 emerging social networks businesses should keep an eye on as outlined by Michael Sebastian ofEntrepreneur.com.

The first of these new social media sites is called Medium. Medium is a new blogging site that is being presented as an extension of Twitter. Medium allows businesses to share information without Twitter’s 140-character limit. Instead, the blog is shared on one of the site’s different collections—categories that help users find stories interesting to them. Users can recommend posts they like, giving that post a better position on the page.

Whisper is a new iPhone app that lets users post anonymously. This app can be leveraged by leaving recommendations or sharing discounts and product news not as a business but as another anonymous user. These messages can be more personal or informal since they won’t reflect on the business.

For worldwide countries, SinaWeibo may become a very important social media site. It has been called China’s version of Twitter, but it already has double the number of Twitter users. Many international businesses have started using SinaWeibo to connect with their Asian customers and effectively engage their social media audiencearound the world.

How successful can these new social networks, or any social networks, be for your business? Samuel Junghenn, founder of Think Big Online, says, “Well, that generally depends on a number of things such as kind of business you are into, the kind of approach you have in mind, and most importantly, how committed you are to such an endeavor.”    

About Think Big Online
Think Big Online offers a wide variety of different online marketing services to customers around the world. Located in Sydney, Australia, Think Big Online strives to make each client and their potential profits the focus of each and every campaign.