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To be successful today, you must create informed, intimate and immediate interactions with your customers. Smartphones, tablets, eReaders, laptops, iWatches, and goggles are all tools to reach the customer. Every touch-point interaction must be coordinated and all of these platforms must perform as though they are one.
Stephen Powers, Forrester's VP and Research Director, will show you how to ensure a great digital experience for your prospects and customers to increase your bottom line. In this fast-paced webinar, Stephen will show you:
- How to deliver personalized contextualized experiences and targeted messages that increase engagement and conversion
- Specific examples of best-in-class digital experience from B2B
- What you, as a B2B marketer, need to know to plan, execute and optimize your Digital Experience delivering strategy
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| About the Speaker: |
| Stephen Powers, Vice President, Research Director Serving Application Development & Delivery Professional. Stephen is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experience and realize production efficiencies. |
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