Influencer Grudge Match: Lady Gaga vs Bono!

What separates real-deal influencers from the pretenders?

We found out in the Vocus Influencer Poll – and it's yours to download free.
How do your peers measure and rate online influence? Is it popularity? The size of a person's following? A well-connected network? With so many definitions out there, are we all using the best criteria when we develop our online campaigns?

Vocus teamed up with social media expert and industry leader Brian Solis to find out. We surveyed more than 750 communications professionals about online influence – and then analysed the results.

The biggest distinguisher of an influencer? The quality of their network, you all say – with that once-important retweet volume coming joint last. Content is king, you believe – but it falls flat unless the context is right. Would you consider paying for online influence? 63% of CEOs would.
Agree or disagree? Download the Vocus Influencer Poll today and find out more!