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TMR Direct, a direct mail company, rolls out its new email programs. One of the highlights is the Match and Mail program, allowing businesses to couple email and direct mail for increased response
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“This new program allows companies to leverage multiple marketing channels”
Colorado Springs, CO (PRWEB) August 09, 2011
Colorado Springs based TMR Direct, a direct mail company, rolls out program for businesses to append email addresses with mailing lists called Match and Mail.
“This new program allows companies to leverage multiple marketing channels,” says Spencer Powell, New Media Manager with TMR Direct. "It gives our clients running direct mailing campaigns a low-cost digital channel to increase response rates.”
The Match and Mail program allows businesses to run their mailing list against a consumer opt-in list of 125 million emails. On average the program matches 20-25 percent of the mailing list to emails.
“Direct Mail is alive and well, yet people today are reading and responding to emails,” said Wes Powell, President/Owner of TMR Direct. “Marketing means reaching your potential customers how they like to be reached; some have different ways they like to be reached.”
Another email option is the Happy Birthday Campaign. This option finds email addresses in specific zip codes with consumers’ birthdates. The business can then email offers of special rates or products as a birthday “gift”. This program is great for restaurants and retails stores looking to bring in a new client base.
All emails come from a consumer opt-in list of 125 million emails.
TMR Direct is a cutting edge direct marketing and mail company. TMR is your one stop shop for direct marketing. TMR Direct started as a letter shop doing direct mail 37 years ago and have since added online marketing services. They offer a variety of services spanning from direct mail marketing, print management, creative services, offer development, email marketing, website optimization, business blogging, and social media services. As a direct marketing list broker, they can select targeted lists for your direct marketing programs, whether it be mail or email.
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Contact Spencer Powell for more information regarding the Match and Mail program at 719-636-1303 or visithttp://www.tmrdirect.com
