Optimized Direct Marketing:
Integrating Print, Mobile, Social and Online into One Winning Marketing Campaign Tuesday, November 1, 2011
2:00 p.m. ET/11:00 a.m. PT
Mobile technology is an everyday reality. 91% of the U.S. population owns a mobile phone and an estimated 31% of mobile phones are smartphones. Data driven cross media marketing programs have
become essential to a successful marketing strategy. With mobile technology becoming a staple of communication, the question marketers face is not one of how to develop a standalone mobile strategy, but how to integrate mobile into an existing marketing strategy.
In this webinar you'll hear from successful companies who have added a mobile channel of communication to their existing cross media campaigns.
You'll learn: - The importance of mobile in a cross media campaign
- What initial steps need to be taken when introducing mobile into a cross media campaign
- How mobile can be tailored to meet the goals of a cross media campaign
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Standard Register Click here to register today! Can't make it on November 1st? No problem! All Target Marketing webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand. | 
