Whitepaper: What is Social Search?

"Social Searching: Personalized for the Web," is a white paper released by Overdrive Interactive that highlights how social media and organic search results are coming together.

A "social search" is a web search that includes links people in your social network have liked, shared, or tweeted. For users, social searching is a powerful new tool for getting recommendations for products, services, or anything else from the people they know and trust.

Get this whitepaper now to see and learn:

• What is social search?
• Social search in action on the major engines
• How people are now influencing search results with what they do in social
• Why "Likes" are the new "Links"
• What you can do as a marketer to leverage social search