PulsePoint Presents:
Take the Guesswork Out of Social Media Marketing

Tuesday, October 25, 2011 | 2:00 p.m. ET/11:00 a.m. PT

Social media marketing can seem like a new, uncharted world for media buyers. However, much of the guesswork can be eliminated with three building blocks for success: Audience, Context, and Price.

As with any channel, if media buyers are unsure of the right audience or context for their message, they risk paying a higher cost-per-acquisition. Doing some homework on the front-end and leveraging insight from search and social listening channels can help media buyers determine audience and context pieces of the puzzle, and ultimately drive significantly higher ROI.

Solution: Learn how to identify and activate the likes and interests of your audience to drive from awareness through action across the social web.

In this webinar, PulsePoint executives Michael McIntyre and Candace Marks will share techniques for media buyers seeking to chart a path to social marketing success.

Sponsored by PulsePoint

Click here to register today!

Can't make it on October 25th? No problem! All Retail Online Integration webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.