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Thursday, October 6, 2011
How To Identify Causes Of PageRank Drop
SEARCHNEWZ.com
How To Identify Causes Of PageRank Drop
By: Courtney Mills
A Google user recently asked our favorite Google employee, Matt Cutts some tough questions about the Google PageRank toolbar which I though might interest all you lovers of the PageRank metric. The question that was asked was: I use the Google Toolbar to monitor PageRank.
I read on the Internet that it gives old and quite unreliable data. Can I have reliable realtime PageRank information about the sites I administer? And how can I identify causes of a PageRank drop?
About the Author:
Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities.
By: Courtney Mills A Google user recently asked our favorite Google employee, Matt Cutts some tough questions about the Google PageRank toolbar which I though might interest all you lovers of the PageRank metric. The question that was asked was: I use the Google Toolbar to monitor PageRank.
I read on the Internet that it gives old and quite unreliable data. Can I have reliable realtime PageRank information about the sites I administer? And how can I identify causes of a PageRank drop?
Matt answered the question in a video for all of us to see, which I have included below, but I have also summarized the main points.
- The information in the Google PageRank toolbar is only updated 3-4 times a year
- This is due to Google now wanting webmasters to become obsessed with PageRank
- Matt advises that webmasters should concentrate their efforts on optimizing their website instead of obsessing about PageRank
In regards to identifying the causes of a PageRank drop, Matt says the main reasons for a PageRank drop are:
- Recent canonicalization changes/ issues
- A drop in the number/quality of websites that link to your site
- The most common reason is because you are selling links from your site. This is a violation of Googles quality guidelines and Google will demote your PageRank to stop those links coming from your site. To reverse this you must remove the links you were selling and submit a reconsideration request to Google.
Check out Matts video answer for more details:
About the Author:
Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities.
