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By: Matthew Elshaw
2011-10-13
If youve recently seen your toolbar PageRank disappear, you are not alone. SEO forums have been buzzing this week with speculation that Google finally disabled their Toolbar PageRank scores from working. The good news is that PageRank is still alive in the Toolbar, however Google have changed the lookup URL.
The change means that third party PageRank tools (including my favourites) have been unable to pull PageRank data from Google servers. For the technically minded person, heres the change Google made in their lookup URLs,
Old URL:
- http://toolbarqueries.google.com/search?client=navclient-auto&features=Rank&ch=8f3b58e04&q=info:-URLHERE-
New URL:
- http://toolbarqueries.google.com/tbr?client=navclient-auto&features=Rank&ch=8f3b58e04&q=info:-URLHERE-
Third party tools will continue to show a zero or N/A PageRank score until they update their lookup scripts. For the time being you can still use the Google Toolbar to get your PageRank fix.
It is also important to remember that the PageRank which is visible in the Google Toolbar is an older score and is not actually used in the current calculations for the ranking of your website. The last confirmed toolbar PageRank update was on the 27th June 2011 " so the current readings may be a few months out of date.
About the Author:
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.
