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Wednesday, January 25, 2012

Google Rolls Out New Privacy Policy

By: Navneet Kaushal

Google Inc. has announced through their official blog that they will be changing their current Privacy Policies and Google Terms of Service. These changes will assist Google to link their users across all Google products like Gmail, youtube, Google+ and so on. Google has indicated that the changes will be reflected in just over a month.

In the very words of Google We're getting rid of over 60 different privacy policies across Google and replacing them with one that's a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.

Despite trimming policies in 2010, Google says they still have over 70 privacy documents spread across various Google products, making it complicated for users. Google too finds this completely out of sync compared to their vision of integrating various Google products. To get rid of the confusion surrounding the privacy documents, Google now will be consolidating almost 60 privacy policies into one main Privacy policy, leaving a handful policies untouched because of legal and other reasons. These changes will be reflected across all Google platforms by March 1st 2012.

Here's how the changes will affect you personally, for example if you search for Indian cricket team on Google search. The next time whenever you log onto YouTube, there will be video suggestions of Rahul Dravid or other videos related to Indian cricket. Google will also have the power to customize search queries and ability to make better spelling suggestions.

Though it might seem like a welcoming and logical change for many, apprehension regrading the changes have already raised a few eyes brows around the corner. Individuals are getting worried as they believe their privacy will be attacked with Google now gaining the power to collect data from multiple products, linking them together. For example, user information from Android mobile phones can be retrieved linked with users YouTube/Google+ accounts. According to privacy advocates these changes will give Google enough power to share your personal information on Google+ profile on other Google products, even though you have previously ticked the box that says 'don't share'.

About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.