Guide: Five Steps To Building a Search Persona

Creating a search persona is not a very time-consuming process, and will have a significant impact on your marketing efforts behind search and must be the foundation for your SEO strategy.

This guide presents the five steps to building a search persona and includes a simple framework you can follow and repeat:

• Know your audience
• Understand the searcher's pain points
• Provide real solutions
• Be compelling
• Know your data