Washington, DC February 10, 2012

On February 23, 2012, PR News will have a Media Relations Webinar focusing on leveraging social media to build long-lasting relationships with journalists. The webinar from 1:30 p.m. to 3 p.m. EST will feature three speakers: Walter Neary, public relations director of Washington State Comcast; Brian Regan, senior vice president and general manager of Access Communications; and Laura Perry, communications director of the UCLA School of Nursing.

Learn more about PR News’ Media Relations Webinar by visiting here,http://www.prnewsonline.com/webinars/2012-2-23.html.

This must-attend webinar will provide key strategies and tactics for building relationships with important media professionals for a brand or organization. In addition to explaining how media professionals are using the major social networks, these expert media relations trainers will also highlight the kinds of actions that are most likely to produce negative reactions and harm a public relations professional’s relationships with time-strapped journalists and bloggers.

PR News’ Media Relations Webinar on February 23 will highlight how to:

•Identify and engage with influential media professionals on Twitter, Facebook, LinkedIn and Google+
•When and how to engage with media pros directly on Twitter
•Know what is likely to make a media pro “unfollow” someone
•Use a Facebook page as a center of sharable news and content that attracts the media and inspires “likes” and engagement
•Optimize press releases for social media
•Build relationships with media pros on LinkedIn and track their career progress and beats
•Use Facebook and Twitter for crisis communications
•Optimize your online newsrooms to attract media coverage
•Monitor online content and safeguard an organization’s reputation
•Measure the ROI of an organization’s media relations efforts

Register for the Media Relations Webinar by visiting http://www.prnewsonline.com/webinars/2012-2-23.html.

This social media and journalist webinar will teach public relations and communications practitioners smart tips, tools and next practices for managing and improving media relations initiatives. Media Relations Webinar attendees will walk away from the 90-minute webinar with the most effective tactics to leverage social media, break through the noise and gain the edge on the competition.

For questions regarding the Media Relations Webinar on February 23, contact PR News’ Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com.

About PR News: The PR News brand includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR Guidebook, Crisis Management and Media Training Guidebooks and other products and services. Visit PR News online at http://www.prnewsonline.com.

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