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Friday, February 10, 2012

Preneurcast Episode 37 Discusses The Self-Indulgent Preneur Hierarchy

Pete talks to Dom about one of his original frameworks… The Self-Indulgent Preneur Hierarchy.

The Preneur Hierarchy

The Preneur Hierarchy

Melbourne, Australia February 11, 2012

The name, graphics or even how good you are at your craft does not determine how successful your business will be. The success of any business boils down to marketing. In Episode 37 of their marketing podcast, Pete discusses with Dom about “The Self-Indulgent Preneur Hierarchy”.

The Self-Indulgent Preneur Hierarchy guides the most productive use of your marketing efforts by identifying the different segments of any market. Having that information is essential to any business owner as they proceed to move forward within their business.

Pete shares the Preneur Hierarchy diagram. The action step he is asking the listeners to take is to review the Preneur Hierarchy diagram on http://www.preneurmedia.tvand draw out their own version. Do not forget to write out all of their current marketing activities and put them into the Preneur Hierarchy to see if they are getting the most leverage for their efforts or if there are opportunities to improve.

For the individuals that are self-motivated and want an additional action step, they have one just for you. The bonus action step hosts Pete and Dom have assigned is to go back and listen to Episode 35 to find out how you can enter our competition and win some of our favorite things from 2011.

To listen to the complete podcast -

Listeners can subscribe to the podcast in Itunes or Preneurcast airs every week.

About Preneurcast Hosts

Pete Williams

Pete is an entrepreneur, internet marketer, speaker and author. At 21, he sold Australia’s version of the Yankee Stadium, the Melbourne Cricket Ground, for under $500. He went on to write a number of books (How to Turn Your Million-Dollar Idea Into a Reality, Media Strategies for Internet Marketers, The Ultimate Press Release Swipe File and It’s Not About the Product) and create a bunch of companies (Infiniti Telecommunications, On Hold Advertising, Simply Headset s and Preneur Group to name a few). He’s also an avid outdoor adventurer. He completed this year’s Ironman Western Australia in under 12 hours.

About Dom Goucher

Dom currently lives in a small holiday town on the east coast of Spain with his partner, Keavy, and their three kittens: Meg, Mog and Blue. He’s self-employed and has been a Technical Solutions Consultant for Xerox. He has a background in print production and online media production, and has been a photographer and technical trainer for creative software such as Photoshop, Illustrator, InDesign, Dreamweaver, Flash and FinalCut. Somewhere in a box, he has a degree in Computer Science too. He specializes in ScreenFlow and screencasting, and also does transcription, ebook creation, training course design and implementation.