These segmented populations create valuable files for direct marketers looking to target a constantly changing audience.

Evanston, IL April 19, 2012

ConsumerBase LLC, a mailing list company located in Evanston, IL, recently catalogued new life events files to its expanding database. Previous files were also updated to provide direct marketers with the most current data on the market.

“Life events” are major occurrences in the life of an individual person deemed as a milestone by society. Examples of such events in the United States include buying a home, starting college and getting married.

“These segmented populations create valuable files for direct marketers looking to target a constantly changing audience,” says Larry Organ, CEO of ConsumerBase. “ConsumerBase gives its clients access to demographic data which will enhance their marketing efforts toward a specific population.”

Universe counts for life events files include but are not limited to:

Mothers To Be By State - 1,875,794
Retired Persons – Ages 50+ - 12,736,959
Newlyweds and Newly Engaged - 1,908,085
New Movers – Long Distance - 615,444

These life events create a short window of opportunity to hit the intended audience with marketing campaigns geared toward a particular need. Most major life events are met with a significant need for financial investments such as new property, material goods and services.

While not all life events are positive, individuals undergoing both positive and negative changes are in need of services and products to provide assistance during a transitional period in their life. Marketing campaigns targeting individuals with shifting financial priorities will find comprehensive data in ConsumerBase’s database to help reach the right audience.

About ConsumerBase

ConsumerBase provides multi-channel direct marketing services with a specialty in postal, email, and telephone solutions. Encompassing the entire lifecycle of customer information, ConsumerBase services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications.

ConsumerBase is an Evanston-based multi-channel mailing list company. The company was founded in 2001 and is based in Evanston, Illinois. ConsumerBase operates as a subsidiary of Organ Worldwide LLC.

Contact:
Kathryn Fallucco, Media Editor
ConsumerBase LLC
http://www.ConsumerBase.com