No email for a contact? No problem. Raven's CRM allows users to reach out via Twitter.

SEO and social media outreach today is more about relationship building than ever before.

Nashville, TN June 05, 2012

Raven Internet Marketing Tools has released a Contact Relationship Manager (CRM) for SEO and social media.

The CRM tool makes it easier for Internet marketers to research and communicate with website owners and writers or Twitter influencers for SEO link building or social media outreach.

Also, because the CRM integrates leads captured via third-party vendors Wufoo, AWeber and Campaign Monitor, it can be used to follow up on sales or email marketing leads.

“SEO and social media outreach today is more about relationship building than ever before,” said Jon Henshaw, Raven’s co-founder and chief product officer. “It was important that Internet marketers have a tool to better manage those relationships.”

Social media integration

Henshaw said he designed the CRM with social outreach in mind. The CRM features tight integration with Raven’s Twitter management tools. For example, without leaving the CRM tool, a user can see, reply, retweet and assign tasks for any Twitter account from any Twitter account they have authorized with Raven. The CRM will also track “social tasks” that encourage relationship building via social media.

Henshaw said social integration was necessary for two reasons.

“Social media is a natural tool for building relationships,” he said. “And search engine algorithms are likely to increase their use of social signals – posts, tweets, +1s – going forward. Building relationships with the right people via social media is beneficial on many levels.”

Designed for teams

As with all of Raven’s tools, the CRM was built especially for teams. Contact information stored in it can be made available to teams, departments or an entire agency, depending on the outreach project. There’s a place to leave quick notes about a contact that all of the team can see, for example. Raven’s CRM also includes customizable message templates for fast emailing, as well as a simple task management system.

“Previously we would facilitate link building with a spreadsheet log and dozens of back and forth emails—not anymore! We get to keep everything in one place, track performance and keep a record of the links acquired automatically,” said James Agate, managing director of Skyrocket SEO in the United Kingdom. “Raven Tools' new CRM feature + their existing Link Manager feature = major efficiency win for us."

Recently, Raven also announced improvements to its customer plans. Agency accounts are $249 a month and now include unlimited users, while Pro accounts are $99 a month with double the number of users (eight). Raven made the user changes and added the CRM tool without increasing prices.

For more information about how Raven’s CRM tool works, see the company’s blog announcement.

For questions about the CRM tool or for more information about Raven Internet Marketing Tools, contact Arienne Holland, Raven’s communications director, at arienne(at)raventools(dot)com or 615-576-0665.

About Raven Internet Marketing Tools

Raven Internet Marketing Tools online software helps customers quickly research, manage, monitor and reports on SEO, social media, PPC, email and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held Nashville-based company, was founded in 2007. To learn more about Raven Internet Marketing Tools, go to http://raventools.com.