Communications service providers have proven that enriched email list rental can help them win new subscribers at the expense of their competitors.

Vancouver, Canada August 29, 2012

Future Flow Media released a case study on the use of targeted email advertising by telecom service providers to deliver customized promotional messages to the subscribers of their competitors. According to the report, Internet, TV, phone, and mobile communications service providers need to lure subscribers away from competitive services in order to grow their businesses, but traditional advertising channels are often not cost-effective.

The report identifies how Enriched Email List Rentalhas been successfully used by telecom service providers to deliver relevant messages to consumers who match a precise demographic profile, live in a given geographical coverage area, and currently subscribe to the services of a specific competitor. The case study also identifies the other major applications of targeted email advertising by telecom companies as: market segmentation and modelling, test marketing, and growing an in-house email address list.

“National communications service providers have proven the impact that enriched email list rental can have on their ability to win new subscribers at the expense of their competitors. With over 150 data selects on 70 million consumers in our email address list database, telecom companies can precisely deliver very specific competitive offers to the most receptive audience. That capability enables these companies to significantly boost the performance of their customer acquisition campaigns,” said Chris O'Neill, Principal Consultant at Future Flow Media.

The telecom industry email list rental publication is available on the Future Flow Media website, along with targeted email advertising spotlights on other industries such as: retail, tourism, financial services, nonprofit, healthcare & wellness, and automotive.

About Future Flow Media
Through targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow's Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world's freshest, most targetable permission-based email address list. For more information, visit http://www.futureflowmedia.com.