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Effective marketing starts with understanding the buyer, but also understanding your competitors. It's important to see where your competitors are succeeding, and where they're failing.
That’s why we wrote this guide on competitive intelligence -- to help you stay up to speed with what your competitors are doing, but not let it derail you from your own marketing, product, or business strategy.
In this ebook, you'll learn how to:
- Perform a competitive auditing report
- Analyze your competitors' marketing strategies
- Execute effective monitoring and benchmarking
You know, keep your friends close, and your “enemies” closer.
Enjoy,
Corey
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Corey Eridon
Inbound Marketing Manager
HubSpot
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