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Friday, January 18, 2013

GUIDE on competitive intelligence

HubSpot

Effective marketing starts with understanding the buyer, but also understanding your competitors. It's important to see where your competitors are succeeding, and where they're failing.
That’s why we wrote this guide on competitive intelligence -- to help you stay up to speed with what your competitors are doing, but not let it derail you from your own marketing, product, or business strategy.
In this ebook, you'll learn how to:
  • Perform a competitive auditing report
  • Analyze your competitors' marketing strategies
  • Execute effective monitoring and benchmarking
You know, keep your friends close, and your “enemies” closer.
Download the ebook now to get the scoop on your competition.
Enjoy,
Corey
Corey Eridon
Inbound Marketing Manager
HubSpot
The Marketer's Guide to Competitive Intelligence