On January 18, fishbat responds to a Spyghana.com article defining the concept behind online reputation management.

The article insists that managing a reputation online is imperative. Due to the highly competitive environment a business is expected to survive in, a business needs to maintain a positive and upstanding reputation. Failure to uphold a positive image could result in harm that puts a business’s livelihood at risk.

The Spyghana article defines reputation management as procedure that prevents a business from getting stuck with a stigma if comments, reviews or reports are made that serve to attack a business. As a response or preventative measure, reputation management takes forms that propagate favorable comments and bolster an image that entices customers.

Three means of reputation management are highlighted by Spyghana.com: article marketing, blogging and feedback management. According to the article, article marketing uses written material to enhance the image of a business and make the article visible through a highly visible directory. The article states that blogging is also used to distribute content but acts as an interactive forum with customers. The article asserts that the accessibility of the business will give it a friendlier image. Feedbacks are described as a way to take the opinions of customers and clients and restructure the business image to fit.

Sida Li, Vice President of Internal Operations at the online marketing firm fishbat, responds to Spyghana’s article by appending points made with regard to an online reputation. “For any business it is essential to establish and maintain a strong reputation. A business’s reputation is never something that should be taken lightly because it is the most important form of passive advertisement. When a customer or client mentions the name of a business it will automatically trigger an unconscious response; that response is usually how one feels about the business. If those feelings are positive feelings, a business will get repeat, and possibly referred, business. On the other hand, negative feelings threaten to unravel hard earned success.”

Li also provides his insight on how to effectively manage an online reputation. “A business should place a high value on those they seek to provide for. Use of articles and blogs are excellent ways to remind customers of why they continue to choose one brand over another. Cultivating a sense of availability through Facebook or business websites can not be understated in its importance either. Few things are a bigger turn off to clientele than a cold and distant representation of something people should want closer association with.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.