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Friday, January 4, 2013

Lifecycle Marketing Volume 2 - Converting More Subscribers Into Buyers Using Effective Email Marketing

Lifecycle Marketing Volume 2 - Converting More Subscribers Into Buyers Using Effective Email Marketing
Tuesday, January 15, 2013 at 02:00 p.m. ET/11:00 a.m. PT



No matter how great your website is, not all users who visit will immediately buy something. However, if they have taken the time to register for your email communication, obviously they have expressed an interest in your company. If nurtured the right way, they could become buying customers.

Join RedEye's Matthew Kelleher, Bill McGowan and Shannon Smith for this webinar looking at Stage 2 of the email lifecycle: conversion. They'll explain how to use email to convert more subscribed users into buying customers and will look at the strategies of pre-purchase email programs, including: 
  • Welcome
  • Browser
  • Wish list
  • Abandonment
  • Personal triggers
  • And more!
Incorporating these into your pre-purchase email programs will make them much more effective and help you convert more registrants into buyers. The webinar will review real life case studies with demonstrated results.

Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.

Sponsored by RedEye Inc.

For more information, and to register, click here

Can't make it on January 15? No problem! Retail Online Integration and eMarketing + Commerce webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.

 SPEAKERS
 Sue Gloeckner
Matthew Kelleher
Chief Commercial Officer
RedEye Inc.
Shannon SmithShannon Smith
VP, Business Development
RedEye Inc.
 
Bill McGowan
Bill McGowan
VP, Business Development
RedEye Inc.
 
MODERATOR 
Jennifer DiPasqualeJennifer DiPasquale
Publisher
Retail Online Integration & eM+C