Friday, January 4, 2013

What Makes January Sexy for Social Media

What Makes January Sexy for Social Media

We hope you had a great holiday season! Now that it’s a new year, you’re probably ready to start generating some new social media interactions and business leads. So what are you waiting for? January is a perfect opportunity to get more from social, and here’s why:

1. The social promotion space is less crowded than during the holidays.

To take advantage of December buzz, every business does a big holiday push, making the social space very exciting but also very crowded. That’s over now. In January, the clamor is dying down and it’s your perfect opportunity to stand out.

2. Your fans want your help.
Whether you are a B2B or B2C company, your clients are setting new goals. What can you do to help your fans? How can your business or brand help people fulfill their dreams? Now is the perfect time to show them. 

Promotions and campaigns focused on self improvement are particularly effective this year. If you’re a fashion brand, why not give away 2013’s latest look? If you’re in the health industry, why not run an end-of-January weight loss photo contest? Depending on your brand, you can do something to make a difference and connect with your audience. 

Contact one of our social media specialists to order your new year’s promotion.

3. Your fans want simple.
Simple is better. People are busy this time of year. Students and kids are back in school and adults are back at work. Simple promotion ideas are best. Remember, the reward for entering your promotion must be greater than the effort it takes to enter.

So get out there and start socializing! It’s going to be a great month.

Happy January!
-The GroSocial Team