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EVALUATE YOUR MARKETING MIX OPTIMIZATION READINESShttp://aj.600z.com/aj/132331/0/cc?z=1&b=132325&c=132329Download the independent research report published by Forrester Research, Inc. in November, 2012Modern marketers are optimizing the marketing mix to ensure their message is reaching the intended recipient across multiple channels. However, this change has brought on challenges in regards to budget optimization and channel attribution measurement.Download the Forrester Report: Evaluate Your Marketing Mix Optimization to learn more about how marketers are tracking their effectiveness and determine if your marketing team is ready.http://aj.600z.com/aj/132331/0/cc?z=1&b=132325&c=132329Download this report for insight on the following:Key drivers for success with marketing mix optimizationHow to get started with marketing mix optimization (MMO)A self-assessment tool to determine your current capabilities"Marketing needs to be smarter, more relevant, and focused on effectively reaching customers across channels and platforms." - "Evaluate Your Marketing Optimization Readiness", Forrester Research, November 5, 2012 Is your marketing team ready for marketing mix optimization?Download now >>http://aj.600z.com/aj/132331/0/cc?z=1&b=132325&c=132329
