A number of savvy business owners and professionals are using videos to attract customers, create trust, sell products and services and even to answer common customer service questions. But, many still feel too overwhelmed and confused to start creating videos to share content, generate leads, and ultimately increase sales.

Social Video Mastery has officially launched to help solve that problem.

Social Video Mastery takes business owners, coaches, consultants, authors and other professionals through a proven step-by-step process to discover how to create and publish effective, affordable online videos.

"You'll quickly learn what your audience wants, how to create videos for them and how to publish and promote those videos to get the best results possible." said Jason Ayers, who created the course after realizing his marketing clients were getting stuck and feeling lost when it came to making videos.

While working with several clients, Ayers observed that the fear of appearing on camera was so powerful for some of his clients that it was causing them to do just about anything to avoid making videos.

"They didn't realize they could create highly-effective videos where they never appear on camera. It's just a question of knowing what style suits you and knowing how to create that style of video." said Ayers.

Students learn several ways to make videos where they never have to appear on camera, which has proven to be a relief for those who consider themselves to be camera shy.

One thing that makes Social Video Mastery stand out from other video marketing course is the emphasis on the social aspect of video and how students can increase "social signals" that the major search engines are now considering when returning search results.

"I created Social Video Mastery for three reasons. First, video is the future. Second, small business owners just don't have the time to figure out video marketing on their own - it took me three years to learn what I teach students in a week. And finally, video marketing works and it works well. It works across a wide range of products and services." said Ayers.

Those interested in learning how to use videos to increase their leads, to establish themselves as experts or to increase sales should click here or visit http://www.SocialVideoMastery.com

Social Video Mastery is a complete online video marketing training course for small business owners, coaches, consultants and professionals who realize they need to start implementing video as part of their sales and marketing strategy.