Digital Marketer has published the newest blog postfrom contributor Eric Pickhartz, who investigated the latest move from hip-hop mogul Russell Simmons. Narrative is the new Simmons-led digital marketing company, aiming to provide what the post calls an integration of urban culture into the mainstream.

“As we try to develop our ideas of the population as specialized niches or customer demographics, it’s becoming clearer every day that what’s known as “urban” culture, be it music, sports, or whatever, is becoming common across genres,” wrote Pickhartz in the post. “Listening to the insight Simmons has and viewing his perspective on the future of marketing technology is a must for anyone.”

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