Register Now! As consumer adoption of mobile apps reaches a dizzying pace, companies can no longer afford to ignore the mobile app channel. Just like websites, ensuring ROI from mobile apps requires continually measuring user response to assess what's working and what's not, and making changes to improve the app experience. Join us for an exclusive webinar on new strategies for app management and optimization, and the rise of the Mobile Experience Management platform. In this webinar, you will learn: • Strategies for improving mobile app retention • Specific tactics for managing, optimizing and analyzing mobile apps more efficiently • How to integrate A/B testing into the mobile app lifecycle • New ways to grow and nurture your mobile app audience over time

Prescription for Mobile App Success Thursday, April 18 11 a.m. PDT / 2 p.m. EDT FREE!

Guest Speakers:

Bob Moul CEO Artisan

Frank Panko Founder and CEO A View From My Seat