One of the nation’s leading social media agencies, fishbat, responds to an article published by the All Things Digital regarding the greater emphasis on social data in national political campaigns.
Bohemia, NY June 28, 2013
On June 28, fishbat, one of the nation’s leading social media agencies, discusses how the growing influence of data garnered from major social media channels will become an increasingly important marketing tool in presidential campaigns.
According to a June 25th All Things Digitalarticle titled, "Election 2016: How Big Data + Social Data Will Determine the Next President," social data will greatly influence political advertising in the upcoming 2016 presidential election. While the 2008 and 2012 presidential elections used social media platforms as more of a "guerrilla marketing" tool and an outlet for people to voice their political opinions, campaign managers and political analysts can use social data to obtain insights and better target their message to desired demographics.
Justin Maas, vice president of client relations at fishbat, says this large global database of social data will prove to be immensely valuable in future political campaigns. "Social data is gaining enormous influence within marketing and advertising, most notably in political advertising," he says. "Complex algorithms make it easier and faster to analyze key trends, behaviors and patterns. This is valuable for political consultants to assess a demographic or voting bloc in an election campaign. Social media agencies can be instrumental in helping politicos track and evaluate this information."
The past few years of social media use have laid the groundwork for data crunchers to extract trends and patterns of digital behavior. This campaign data will help managers and political consultants target key voting blocs within swing states and figure out where they can get the most votes, and where they are less likely to score.
Maas also notes how mobile devices have generated more engagement on and within social media channels, such as Facebook, Twitter, and Instagram. "Social media channels have higher volumes of engagement now than just a few years ago thanks to mobile devices," he says. "Mobile devices also allow users to spend more time on these channels. With a greater diversity of social media platforms, users can interact on multiple channels simultaneously and transfer greater amounts of information faster."
fishbat, Inc. is an award-winning, full-service online marketing firm and social media agency. We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.