According to the article published by The Daily Muse, there are four ways to build a brand's voice:
Familiarize yourself with people outside the target demographic. Counteract the main approach and search for other alternatives for the audience.
Find out how the brand should make you feel and how should it make other people feel. The brand’s tone and language is extremely important.
Test the brand with close friends that are applicable to the target community. Ask them questions like, “What is different about your brand” or “how will it survive in the market?”
Make your brand stand out. Choose a creative logo and slogan that speaks for your brand.
The article says the audience is the core of a brand. Without the audience there wouldn’t be much substance. Finding an audience may include giving out surveys in order to finding out what people like and who fits the brand. The language of the brand has to be in sync with the style of the audience.
Justin Maas, vice president of client relations at fishbat, says branding must be your ”native tongue.”
”We speak and create powerful marketing through our tone of branding”, he says. ”When your voice is strong, it’s possible to reach the widest audience and the most popular companies. This could be done just simply by making your brand stick out.”
Maas says a brand's voice builds the connection with the audience and determines how well the brand will stay on a targets mind.
However, audience is also important. ”Your audience must know all of the core details of the brand you are trying to market,” Maas says. “It is also vital for the brand to know everything about its audience. This could include their style, language, age, choices of food, siblings, shoe size, etc. These things may determine if the area you are targeting is worth getting your brand to.”
fishbat, Inc. is an award-winning, full-service online marketing firm and social media agency.We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.