While most professionals are familiar with LInkedIn as a way to build and strengthen business and personal relationships, there are myriad uses for the professional network that most people don't take advantage of. Here, Shweiki Media teams up with social media/networking/sales guru, Kevin Knebl, to present a must-watch webinar explaining the alternate, extremely beneficial ways to use LinkedIn: for lead generation and as a CRM tool.

Most small business executives recognize LinkedIn as the world’s largest professional network and spend valuable time and consideration constructing proper profile aesthetics and building a network of business contacts. But aside from growing personal and business relationships, what are the benefits of assembling a concrete LinkedIn foundation? Here Shweiki Media Printing Company teams up with social media/networking/sales guru Kevin Knebl—an international speaker, author, trainer, and advisor whose clients include small, medium and Fortune 500 companies—to present a free webinar explaining how to effectively use LinkedIn for lead generation and as a CRM (customer relationship management) tool.
LinkedIn Lead Generation
One of the most highly effective (and grossly underused) features LinkedIn provides is an advanced search button (which is located near the search bar). One could even consider it the holy grail of search capabilities, as when one chooses the advanced search option, they are entered into a dynamic search filter filled with business contact options. The user simply needs to think about what people they want to sell to, network with, refer business to or actually sell to. Then it’s as simple as using LinkedIn to connect them through their comprehensive database.
LinkedIn as a CRM Tool
Much in the same way one can employ LinkedIn for lead generation, they can double the use of their database as a CRM tool. (LinkedIn integrates with Outlook, Salesforce, and other CRM management options.) In fact, if one saves their previous search criteria, LinkedIn will actually inform the user when a new user enters the allotted space. In this way, one can simultaneously keep track of those that fall within their preferred business criteria and always be on watch for new prospects.
Click here to watch the webinar now!
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible, whether printing magazines, postcards, flyers or anything else. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of printing and publishing--while having lots of fun along the way!
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