Predictable Profits founder and CEO, Charles Gaudet, publishes a new blog post about the lies we tell ourselves, the impact of emotion on buying decisions, and the effect that this realization can have on developing marketing campaigns.
I’m not saying we’re a bunch of suckers – but there’s irrefutable evidence that the real reason why we make a purchase is almost always not the reason we give ourselves. We buy on emotion and rationalize with logic.
July 03, 2013
In a blog post recently published by small business marketing company Predictable Profits, founder and CEO Charles Gaudet reminds readers that despite the “lie” people tell themselves about making purchases based on research, facts, and logic, most buying decisions are strongly rooted in emotion.
He says, “I’m not saying we’re a bunch of suckers – but there’s irrefutable evidence that the real reason why we make a purchase is almost always not the reason we give ourselves. We buy on emotion and rationalize with logic.”
Through examples of advertisements featured in major publications, as well as data from a 2007 study by Carnegie Mellon University, Gaudet shows how marketing is positioned to appeal to the emotional responses of prospective customers.
“…They’re not trying to sell you on all the reasons why they might be best, brightest, or most cost effective in the industry,” he continues, “the focus is on appealing to the emotional response of prestige, confidence, and the promise of advancement.”
The article shows that when prospective customers make an emotional attachment to an advertisement or other marketing effort, they are more likely to make a purchase – even if this emotionally charged purchase is later rationalized.
The Predictable Profits blog regularly features expert advice and tips for entrepreneurs and small business owners, and seeks to help companies of all sizes realize untapped marketing potential and capitalize on overlooked opportunities.
ABOUT CHARLES GAUDET:
Charles Gaudet is widely recognized as a leading small business expert for entrepreneurs who aren’t willing to settle for mediocre profits, and want to out-think, out-market, and out-earn their competition. His business advice has been featured on Inc., Fox Business, Forbes, and many other media channels. On his website, PredictableProfits.com, he’s endorsed by a range of clients, reporting that Charlie’s been the driving force behind marketing strategies earning as much as 6-figures in as little as just 24 hours, and anywhere from 30% to over 100% growth in under a year. He is the founder of Predictable Profits and the Publisher of The Predictable Profits Insiders Club. Follow Gaudet on Twitter at http://www.Twitter.com/CharlesGaudet.
ABOUT PREDICTABLE PROFITS: Predictable Profits is a leading small business marketing company, specializing in finding overlooked marketing opportunities commonly found in most small-to-medium sized businesses for generating quick, dependable, and predictable profits without having to spend any more money in advertising.
For more information on how to grow your business, visit http://www.PredictableProfits.com and take the free Profit Profile Business Assessment to receive an instant snapshot of the opportunities and strengths existing in your business today!