Search engine marketing (SEM) is not magic. In fact, the tenets of SEM aren't hard to pick up; the knowledge and tools needed to run a successful SEM campaign are available to anyone who knows how to google. Good SEM, however, is a huge undertaking. Success is the result of hard work, a comprehensive scope, and diligent adherence to best practices.
Choosing the Right Search Engines
Choosing the Right Keywords
Creating the Right Ad Text
Setting the Right Bids
Creating the Right Landing Pages
Setting Up the Right Reporting and Tracking
Creating the Right Targeting
The Seven Habits of Highly Effective SEM - Click Here